In WhatsApp Commerce (WC) today, businesses fall into two categories:
1
Human-operated chats
Owners or outsourced agencies handle queries manually.
2
Rule-based chatbots
Fixed scripts, keyword triggers, no real intelligence.
From recent direct testing, there are virtually no AI agents deployed in WhatsApp Commerce ads today in India. This is a greenfield opportunity: Alchemist can be the first AI Agent OS purpose-built for WC, replacing manual effort and rigid bots with intelligent, scalable, 24/7 agents.
2. Product & Value Proposition
Alchemist is The Agent OS — the deployment layer of Olbrain enabling WC businesses to build, govern, and operate Narrative-Coherent Agents with persistent, accountable identity. These agents handle lead capture, qualification, FAQs, and transactional workflows, freeing humans for high-value tasks.
Value to WC businesses:
Higher ad ROI
Instant, intelligent lead engagement.
Scalability
Handle peak volumes without hiring more human agents.
Better CX
Context-aware, multilingual responses.
Governance
Compliance-ready audit trails.
3. Target Customers & Segments
Primary
WhatsApp Commerce merchants in India — from low-volume to high-volume D2C brands, aggregators, marketplaces, and service providers.
Secondary (conditional)
BFSI/Government/Enterprises via SI partnership if it proceeds.
4. Revenue Streams
Annual Platform License
Access to Alchemist with base agent IDs and AOE credits.
Usage (AOE-based)
Charges for Agent-Orchestrated Events.
Add-Ons
Compliance packs, storage, premium support.
Professional Services
WC-specific onboarding & optimization.
5. Cost Structure
Cloud hosting & orchestration
Pass-through third-party LLM/API costs
Platform R&D
Customer success & WC playbook development
Sales & partnerships
6. Sales Channels & GTM
Low-volume merchants
Affordable entry plans to prove value quickly.
High-volume merchants
ROI-driven pitches focused on scaling and governance.
Agencies/Aggregators
Bundled plans for multi-brand operations.
Paid social acquisition
Direct FB/IG lead gen targeting merchants running WA ads.
Partnerships
SI/channel partners for enterprise reach.
Upsell Path
1 agent → 2 agents → 10 agents → 50+ agents with triggers based on conversation and sales volume.
Upgrade Ladder Visual:
Starter
₹12k/month
Growth
₹30k/month
Agency
₹48L/year
Scale
₹1.44Cr/year
Each step is triggered by increased WA ad spend, daily conversation volume, or multi-brand expansion.
7. Competitive Advantage / Moat
First-mover AI agent in WC
Identity-first architecture
(CNE protocol) for persistent, non-replicable agent IDs.
Narrative coherence
(GNF + RbR) for continuous context.
Compliance-grade auditability
WC-specific playbooks
Fine-tuned workflows that continuously improve from aggregated, anonymized conversation data.
8. Scalability & Recurring Revenue Logic
Entry-level plans drive adoption
Across low and mid-volume merchants.
AOEs scale directly
With conversation volume.
Add-ons create upsell opportunities
Extra agents, and compliance packs.
Business Model Summary:
Alchemist monetizes agent identity + accountable orchestration for WC merchants of all sizes, with clear upgrade paths for scaling volume or multi-brand operations.